In early 2011, after 14 years of experience within the field of automotive design, Lowie Vermeersch gathered a team of design experts in Turin to form granstudio. Together, they had the vision of creating a new type of automotive design house that combines vast hands-on experience with profound know-how of future mobility.
Today granstudio is a fully independent creative consultancy with a team of 28 designers, virtual modellers, researchers and engineers. We work for several global car manufacturers, mostly in a confidential way, and for other companies and organisations with an interest in cars and mobility. As creative consultants we offer design services ranging from early strategy up to production design. As autonomous designers we develop design projects, lectures and collaborations that go beyond the traditional borders of automotive design.
In all our activities the final user experience plays a central role. To reinforce this user-driven approach, we collaborate closely with Reframing Studio, our Amsterdam-based sister office that excels in defining the human needs and behaviours of the future.