Concepts & Strategies

We create concepts and strategies that capture the essence of the analysis and translate them in real world ideas. We see design hereby as a tool to reach a positive human experience. This is our guiding principle when creating concepts: what is the object, strategy, or service that will create the desired experience for the end user?

We do this with the fullest understanding of how both the market and human psychology work. We understand the need to capture immediately the attention within a competitive market, but we also believe that the true value of the design is measured in the quality of its relationship with the user.

Therefore we often make use of story-boards that describe the user interaction to create concepts, rather than focussing immediately on the product or service features. This gives a good and creative insight into the true needs of the design that needs to be developed subsequently.