For the emerging brand Cowin we designed the i-CX, an SUV that derives its strength from its simple, user-centred design. The exterior pleasingly suggests trust and solidity through its overall volume and proportions, while expressing dedication and positivity in its execution and details. Confident but not aggressive, dynamic without sacrificing interior space, it's a contemporary design that suits the taste of a broad segment of the public. The Cowin i-CX was presented to the public in August 2014 at the Chengdu Motorshow.
granstudio designed the i-CX with the aim of implying important values such as pride, positivity and a trust in proper means. It results in a design that appeals to a broad customer base for Cowin while delivering new user experiences through its comfortable interior. Here our approach behind the design becomes obvious: instead of maximising the visual impact, granstudio chose a simple design to create the right setting to experience the HMI.