Senova OffSpace

In close collaboration with BAIC Motors Design Centre we worked on the Senova OffSpace, a striking concept study for a new premium type of crossover that combines the toughness and versatility of an off road car with the inside space of an MPV.  The long wheelbase and forward position of the windshield give the car a spacious cabin, while the big ground clearance and raised belt line offer great off road capabilities and a solid sense of protection.

This duality is expressed in the styling of the car: The OffSpace is imposing and tough on the outside, adapted to both the dense traffic and demanding off roads, but human on the inside, where we discover a harmonious space, dominated by spacious lines and generous volumes that give a sense of tranquility.


On the exterior the bold and off road like shapes of the lower area of the car are combined with the elegant and transparent design of the upper part. The surfaces of the OffSpace are full and powerful and are combined with ‘diamond cut’ graphics.

Together they create a intensely modern car that is solid and dynamic at the same time.

The inside of the Senova OffSpace is designed for a premium on board experience. Because we have more and more time available thanks to assisted and automated driving, the interior of the car offers a complete ‘Life on Board’ experience. You connect with the world and your loves ones, check your wellbeing with the build in sensors or simply enjoy a good movie or music, shielded from the increasingly frantic traffic on the road. 

Special attention has been given to the HMI that offers the best user experience: physical commands where the hand can feel and touch them best, and a screen in a high and far away position that is ideal for the eyes. The software allows to use ‘personal apps’ like WeChat seamlessly together with the ‘car apps’ like the innovative instrument cluster.

Car Design
Project kick-off: 
December 2015
Project delivered: 
March 2016
Project lead: