About

We are a transdisciplinary car & mobility design studio that works globally across the entire mobility ecosystem.

We help brands and organisations to be successful within the future mobility context.

As consultants and partners, we work closely with organisations, providing assistance on specific activities or acting as turn-key suppliers.

As a forward-thinking team, we research the future of mobility and the possibilities of emerging digital technologies within the realm of design. By doing so, we are able to develop cutting-edge ideas and tools that help our clients anticipate the ever-evolving reality.

As creatives, we are passionate in designing (UX) user-driven, context-aware solutions within the core fileds of our expertise.

360° Mobility Design

Our activities are organised into 3 disciplines that are centered around UX-driven design approach, covering the complete field of mobility design. In addition to our excellent competences in each of the three disciplines, we are truly unique in providing services in the overlap between them.

AUTOMOTIVE DESIGN

Our automotive design studio embraces all the expertise and that is needed to design and develop vehicles from research, through ideation to delivering math models ready for production.

INTERACTION DESIGN

Our dedicated Interaction Design team specializes in creating HMI systems, UI design projects, and holistic vehicle interactions. We take pride in our ability to create multidimensional interactions.

Explore interaction design ➔

Explore vehicle design ➔

MOBILITY DESIGN

In our Mobility Design Studio, through research, we design integrated and sustainable mobility systems. We focus on creating spaces, vehicles, services, and strategies that are sustainable and future-proof.

Explore mobility design ➔

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User-driven, Context Aware

Our projects vary greatly, but they all share a focus on putting the user at the center and considering the context in which they will interact. When it comes to innovating, our design approach serves as our foundation:

1

Understand the current future context and how it will impact the desired user experience.

2

Use the desired context-based user experience as the guiding principle during the projects.

3

Apply state of the art UX tools to facilitate fast iterations based on lived experiences.

4

Execute, knowing it is the small details that ultimately determine the outcome.

Background

Granstudio was established in 2011 in Turin by Lowie Vermeersch and a team of experts. They had already played a crucial role in creating some of the most illustrious car designs in recent history, including cars for brands such as Ferrari, Maserati, McLaren and Alfa Romeo.