Automotive Design

In our Automotive Design Studio, we collaborate to design the exteriors and interiors of all kinds of vehicles.

We provide specialized Automotive Design services and expertise to assist and support our clients in specific areas of their projects. Or as a turnkey supplier, we possess the capability to begin from a white sheet of paper and finish with prototypes and mathematical data that is production-ready.

We combine our automotive design expertise with interaction design expertise to create holistic car experiences. Additionally, we can apply this knowledge within our broader understanding of future mobility to develop mobility concepts.

Discover our areas of expertise in vehicle design

Mobility Concepts

We combine our understanding of the future mobility context and design expertise to ideate and develop new vehicle concepts. This includes:

  • Future Trend Research and Future Mobility Narratives.

  • Defining and Redefining Brand Visions based on a changing mobility landscape.

  • Ideating new typologies of vehicles based on changing market needs and new technological opportunities.

  • Proof of concept prototypes to evaluate the validity and market response.

Automotive Design

Our expertise and services in Automotive Design encompass all stages of the process, from early concepting to delivering production-ready outcomes.

  • Everything needed to design exteriors and interiors: styling proposals and 3D styling models

  • includes polygon modelling, surface modelling and Class A/B surfaces. Both delivery based and resource based.

  • Color&Trim Proposals for exterior and interior, C&T Digitalisation, VR Material Design

  • Full Delivery of projects with prototypes, full scale style models and CGI (Photorealistic Renderings and Animations)

Phygital Design

Our UX-driven design approach, combined with our expertise in both physical and digital design, enables us to create holistic vehicle experiences. This includes:

  • Researching the desired user experience and how it translates into vehicle design

  • Defining, designing and prototyping layout, contents and technologies for smart interiors

  • 3D VR and XR models that allow to interact with the vehicle. These models can be used both during the design process , for customer testing or as presentation models.

  • Full prototyping of HMI systems and Smart Cabins

  • The Dallara Stradale, designed by Granstudio, which combines aerodynamic performance and beautiful form.

    Creating meaningful beauty

  • Merging shape and interaction into holistic car experiences

  • Thinking out of the box

  • Using bespoke XR Tools to advance the design process

  • Offering turn-key solutions or on the spot collaborations

  • Transdisciplinary Research

UX Driven Design Approach

Automotive Design is much more than defining physical shapes, but includes everything that touches our senses, going from visual AI interactions to scent. Our DigiPHY Tool enhances a UX Driven Design approach that puts the human experience at the core of the project.

Featured Vehicle Projects

Due to the confidential nature of our vehicle design collaborations, we are unable to share the majority of our projects. However, we are pleased to feature a small selection of our recent collaborations.

Lynk & Co's Sketch on the Cool Family Car desgned from an inside out perspective

UX driven & phygital design process

With Lynk & Co, we designed a gamification experience to quickly test 9 different concepts and narrow down the choice to 2 main design directions. All made on DigiPHY.

Discover the Lynk & Co project ➔

Granstudio's designed Drako Dragon

Creating new vehicle types

We exploited the potential of Granstudio's mixed reality tool DigiPHY to design for Drako Motors a new type of HyperSUV that combines utility and performance.

Discover Drako Dragon ➔

Komma's EV for the next generation of urban vehicle

Komma Urban EV

Granstudio designed and developed for Swiss startup Komma a range of innovative EV’s that combine the best of cars and motorcycles

More about Komma ➔

Granstudio's phygital design process merges XR technology and design competences to create immersive design experiences

Defining a UX-driven design approach

RESET is our research laboratory that we use to develop a more User Experience driven design approach and tools. Discover RESET ➔

Kaiyi Automotive Brand DNA and Concept Project

Kaiyi i-XA 01 Brand DNA and Concept

We defined a Brand DNA and concept that allows the Kaiyi brand to target young customers in the Chinese Tier 2 and 3 cities. Discover Kaiyi ➔

Designed by Granstudio, the Dallara Stradale combines aerodynamic performance with beautiful surfaces.

Designing the Dallara Stradale

We had the honour to design Dallara’s road going car, a celebration of the joy to drive and the beauty of efficiency. Discover Dallara Stradale ➔

Grand Hornu Automotive Art Sculpture by Lowie Vermeersch

Grand Hornu Art Sculpture

For an art exhibition we created a physical manifesto that visualizes part of our vision on car design Discover Grand Hornu➔

  • JIDU ROBO-01

  • Concept cars & CGI

  • Massey Ferguson Lunar Tractor

  • Arcfox Alpha-S

  • Kaiyi Kunlun SUV

  • Rostelmash new tractor and harvesters

  • BAIC SUIT Concept Car

  • Kaiyi Modular Tunnel

    Kaiyi Modular Tunnel

Didn’t find what you’re looking for? Explore what other disciplines Granstudio is active in.

Seamless interactive experiences.

Mobility ➔

Future-proof mobility means.

Contact us