DigiPHY | Lynk & Co Cool Family Car with Granstudio’s DigiPHY | 2023
Designing a mixed-reality experience for Lynk & Co’s Cool Family concept car
The Cool Family project redefines the car as an extension of users’ identity, designed from the inside out to fit their lifestyle. Granstudio guided Lynk & Co through design and user experience, exploring nine concepts in DigiPHY before narrowing down to two—culminating in the 'Big Shebang!' gamification experience.
Elevate the UX Driven Design Process
Placing the user at the core has been the key element of the approach refined by Granstudio, with DigiPHY playing a pivotal role as a true enabler of this process.
“We immediately understood its potential, but when we used it, a whole new world opened up to us”.
Stefano Oliva, Chief Designer Prospective Design at Lynk & Co Design
Michel Glenisson - Lynk & Co Design - Cool Family Car Project
“ The management was drawn in by the gamified experience: in VR, the vehicle approaches, doors open with a touch, music intensifies, and as you step inside, you feel the steering wheel in your hands—perfectly aligned with the virtual world.”
— WOUTER STRUIJK, DIGIPHY DESIGN MANAGER.
DigiPHY's adaptive platform facilitated seamless transitions between layouts in real-time, enabling immediate feedback collection and fostering a collaborating environment. Simon Lamarre, head of the Prospective Design Team at Lynk & Co recalls that
“the teams got into a creative multi-disciplinary collaboration flow for the next hours”.
Dynamic Role Play on DigiPHY
Michel Glenisson - Lynk & Co Design - Cool Family Car Project
Creative Workshops to Explore the 9 Concepts
A series of creative design workshops on DigiPHY allowed to explore the overall user experience and interaction with the vehicle.
The teams were able to quickly jump back and forth between seating positions and layouts of the different concepts, automatically reconfiguring to the desired package, overlaying the virtual and physical realities into a single immersive environment.
LYNK & CO’S VIEW
Stefan Rosen, Senior Vice President at Lynk & Co Design
This system brings everyone together because it allows different professionals to visualise and experience the design set in any context at first hand.
Curious to know the full story?
Granstudio and Lynk & Co featured in the May/June issue of Auto and Design. Fill the form and click below to download the article!
