Granstudio andUnreal Engine reniew their partnerhsip in 2025
As we continue our journey in innovative design, Granstudio has renewed its partnership with Unreal Engine this year to foster advancements in automotive and interaction design. With Unreal Engine, we seamlessly enact vehicle user scenarios through our dynamic mixed reality platform, DigiPHY, designed and developed by Granstudio.
Getting Phygital: Integrate VR and DigiPHY for an immersive design experience.
As designing holistic in-car experiences is becoming increasingly important, embracing a phygital design process allows for a more user-centric approach to designing vehicle experiences that integrate both tangible and intangible design elements.
By combining the Unreal Gaming Engine with an XR prototyping tool like DigiPHY, you can simulate the entire cabin experience. This allows for comprehensive evaluation from various perspectives, testing ergonomics, interactions, interior space, flexibility, and replicating real-world contexts. You can also compare the vehicle experience to industry benchmarks.
Discover More on Granstudio’s HMI capabilities.
XR Prototyping
The team during research and development process was constantly using mixed reality devices. Digiphy was a great platform to facilitate integration all of them and allow to proceed with design with more accurate and efficient way. Controlling devices as steering wheel with pedals and touch sensitive displays connected through gaming engine could simultaneously display information in both VR as well as real world.
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