Transdisciplinary design consultancy

Transdisciplinary

mobility

automotive

interaction

mobility

automotive

interaction

mobility

automotive

interaction

design.

Granstudio is an international creative consultancy that operates within the broader mobility ecosystem. We offer complete design and development services in three distinct disciplines, and excel in the overlap between them.

Automotive ➔

Vehicle design and engineering

Interaction ➔

HMI system and XR design

Mobility ➔

Mobility solutions and Design strategies

What makes us move

Our wide range of activities is brought together by a UX design approach, a spirit of transdisciplinary collaboration, and a genuine passion for crafting positive change.

We combine different areas of expertise to create meaningful designs.
Our design approach is centered around the user and context-aware.
We collaborate at every stage of the process.
We assist our clients in looking beyond what is known today.
We innovate design processes with our cutting-edge design tools.

Our Services

Whether you need help with vehicle design, HMI systems, or mobility plans design strategy, we offer a comprehensive range of services that cover everything from initial research to delivering polished and feasible end results.

With our comprehensive expertise across research and design strategy, we are in a prime position to help create compelling visions for brands and products. We have the ability to transform these visions into future-proof strategies that drive success in step with evolving user need across global context.
We generate ideas, and through it rative user tesging transform them into concepts that not only cater to user desires but also take into consideration technical requirements and opportunities for advanced development.
Styling proposals for vehicles, HMI designs or Brand DNA design. Design, in all its diverse forms, lies at the very heart of our work.
Our development competences encompass CAS modelling, engineering, software programming, and prototyping.
Whether it is CGI, VR models, prototypes, or configurators, we have the expertise to deliver it.

Let us know what you're looking for

DigiPHY Advanced XR System

In our studio, we take pride in using our own cutting-edge XR design tools. These innovative tools enable us to embrace a fully PHYgital and lean approach to our work. As a result, we can deliver outstanding results even within challenging plannings and budgets.

Discover DigiPHY ➔

A PROVEN TRACK RECORD

Our work has been thoroughly validated through production and embraced by the market.

327

Collaborations

70+

satisfied clients

35+

years of experience

20+

international awards

What’s new?

News

Design Complete in Cabin Experiences

Unlock gaming engine VR tehcnology like Unreal Engine to design complete in-cabin experience through the merge of Virtual and Physical Realities

Granstudio for ProtoPie

We are glad to host a webinar with ProtoPie on Granstudio's XR prototyping process to design the future of automotive HMI. During the session, the Granstudio team will demonstrate our phygital design process through the integration of 2D interaction environment, phygital tools like DigiPHY and the virtual world for fast and efficient XR prototyping.

Celebrating the first generation of of transdisciplinary mobility designers!

We are glad to have had the opportunity to coordinate the first edition of the Master in Transdisciplinary Design, organized in collaboration with IED.

Granstudio’s DigiPHY at CAR HMI Berlin 2024

Join Granstudio at CAR HMI 2024! This year, Granstudio will be showcasing its cutting-edge HMI design expertise with DigiPHY, Granstudio’s advanced XR Seating Buck. Click here to learn more and reserve your slot.

Design a Gamification Experience for the Lynk & Co’s Cool Family Car

Through multiple workshops with DigiPHY, Granstudio’s team collaborated with the innovative minds at Lynk & Co to finalize two design directions for this concept car.

University of Stuttgart invests in Granstudio's DigiPHY

The Institute for Engineering Design and Industrial Design (IKTD) at the University of Stuttgart and Granstudio proudly announce a pioneering partnership to advance automotive interior design engineering education and research.

Grand Hornu

For the 'Le Labo des Héritiers' exhibition at the Le Grand Hornu art museum in Mons-Belgium, we developed a sculpture that acts as a manifesto for car design.

Komma UMV

We recently shared the design we developed for Komma AG, a Swiss EV 2.0 startup that reinvents the archetype of urban vehicles.

Transdisciplinary research in immersive 3D HMI

We have explored how the third dimension, along with the use of physics, movements, and interactive materials, can significantly enhance user engagement and ergonomics.

Granstudio reimagines vehicle UX/UI

With a strong emphasis on modularity and user-centricity, our design process for mOSaic involved XR testing using DigiPHY.

Mobility Society: Society seen through the lens of mobilities

New book launch co-edited by Granstudio, explores mobility from different angles, highlighting the ways in which it defines society on micro and macro levels.